‘The market dictates the product we sell’

GoPros have sold round the world as simple, rugged cameras to be used on the move. However, they are different from the original model designed by the company’s chief executive, Nick Woodman. He made a wrist-mounted camera to film himself surfing. It’s the market, he says, which shapes the final product.

Video journalist: Jeremy Howell

See more at CEO Secrets

Be the first to comment

Leave a Reply

Your email address will not be published.